rom Local Vineyard to Global Discovery: Full-Funnel Digital Growth for an Italian Agri Tourism Estate
CLIENT OVERVIEW
Our client is a prestigious agri tourism estate located in the heart of Tuscany, Italy. The property offers vineyard tours, wine tasting experiences, on site accommodation, and a farm to table restaurant. With deep roots in Italian heritage and wine culture, the estate attracts guests from across Europe and internationally but their digital infrastructure was not built to scale with that ambition.
THE CHALLENGE / GOAL
Despite having a world class product, the estate was largely invisible online. Their website ranked poorly for high intent keywords like ‘Tuscany wine tours’ and ‘agri tourism Italy’, social channels were underutilised, and paid advertising had been attempted with little ROI. The estate needed a fully integrated digital strategy that could simultaneously build long term organic authority, attract direct bookings, and generate consistent brand awareness across key European markets.
OUR STRATEGY
Krisdha Technolabs deployed a comprehensive three pillar strategy. On the SEO front, we conducted extensive keyword research targeting experience led tourism searches in English, German, Italian, and French. We restructured website architecture, created destination landing pages, optimised metadata, and built a blog content engine to drive organic traffic year-round. For Social Media, we produced aspirational visual storytelling that showcased the estate’s seasons, harvest rituals, and culinary experiences building an emotionally resonant brand identity. For Paid Ads (Google & Meta), we launched geo
targeted campaigns aimed at high intent travellers in Germany, the UK, the Netherlands, and Scandinavia, using dynamic retargeting to capture abandoned
booking journeys.
THE RESULTS
The integrated approach created a flywheel effect SEO drove quality traffic, ads accelerated conversion, and social media built trust and brand loyalty. In under 12 months, the estate’s digital revenue channels grew significantly and their dependency on third party booking platforms reduced. They now rank on Page 1 for 37 core travel keywords across three languages
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Page 1 Keywords Ranking
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